Earnest Elmo Calkins

Earnest Elmo Calkins


Photo licensing: credit unknown

Country: United States united states

Date of birth: 1868, March 15 (156 years ago)

Date of death: 1964, October 4 (59 years ago)

Well-known for: advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of “consumer engineering”

Bio: wikipedia EN

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Topic: Entrepeneurship


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